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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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NBC Looking At Bringing Back John Tesh’s Iconic “Roundball Rock” Theme Song For NBA & Olympic Basketball Games

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deadline.com

For basketball fans already mourning the potential loss of TNT’s Inside the NBA, there may be some small consolation: NBC may bring back John Tesh‘s iconic “Roundball Rock.” NBCU is reportedly set to bid $2.5 a year for rights to NBA games going forward, according to the Wall Street Journal.

If the offer is successful, the company would supplant media rival Warner Bros. Discovery, whose TBS and TNT cable networks began carrying NBA games in 1988.

TNT has been the flagship Turner network associated with pro basketball, with its Inside the NBA the gold standard of sports studio shows, since 1989.

The NBA’s other two partners in its next contract are said to be Disney and Amazon’s Prime Video. If NBC is successful in securing the third slot, it would likely mean the end of the Emmy-winning Inside the NBA, much to the chagrin of sports fans.

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