NBA 2K24 Puts Scanned-In Celebs, Like Diplo, Druski and Ronnie 2K, Courtside in Latest Game
variety.comJordan Moreau NBA 2K24, the latest entry in the long-running basketball video game franchise, is getting a little more Hollywood with the addition of virtual celebrities watching players dunk, dribble and dish out dimes in the game.
Not only does 2K24 have every player in the NBA, WNBA and a slew of all-time players like Kobe Bryant, Shaquille O’Neal, Michael Jordan and many more, celebrities like music producer Diplo, internet comedian Druski and businessman and Dallas Mavericks owner Mark Cuban will now appear in the game, cheering players on. “We scan them the same way that the NBA players get scanned,” explains Ronnie Singh, the digital marketing director of 2K Games, but better known as Ronnie 2K in the video game world.
Celebs added courtside to #NBA2K24. More coming soon… pic.twitter.com/PDBLpuZWVr Singh himself also appears in NBA 2K24, and to the millions of players worldwide he’s almost as well known as names like Kobe, MJ or Shaq.
Standing at 6’3′, Singh sees eye-to-eye with many NBA players themselves, and fans look up to him as their go-to ambassador for all things culture, music and brand partnerships in the 2K world.
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