An interesting, underrated wrinkle to the Drake/Kendrick Lamar beef was how the shadow of AI affected it. The artists who made the songs as well as the fans who consumed them were forced to reckon in real time whether or not the songs were by the actual artists themselves or voice models trained on their likenesses.
When “Push Ups” leaked, social media erupted in a debate over its provenance: even Kendrick himself wasn’t sure, referencing the query in his response track “euphoria”: “am I battling ghosts or A.I.?” Then came Metro Boomin’s “BBL Drizzy,” an instrumental based on a soul song generated from text prompts by comedian King Willonius — the full version of the A.I.-assisted track is so convincing, it left many spinning conspiracies about how a song nearly half a century old could reference a Canadian rapper and Diddy’s legal issues.
Finally, Drake used voice models of Tupac and Snoop Dogg for "Taylor Made Freestyle," a cringey gimmick in his Lamar feud that led to a cease-and-desist order from the Shakur estate.
A.I. influenced one of the year’s biggest music stories, and it would be naive to think that represents the apex of its potential influence.
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