'Most expensive' supermarket still cheaper than Aldi and Lidl after 15% price cut on shopping essential
manchestereveningnews.co.ukA supermarket once accused of 'laughing at customers' with price hikes has undercut both Aldi and Lidl for a second week. Despite being among the most expensive retailers for much of the last year, we reported last week how Morrisons had swiped the 'cheapest' crown from Aldi in our weekly comparison of shopping essentials.
It came after the retailer cut the price of its chicken breasts by 15% as part of an expansion of its More Card scheme, which gives shoppers exclusive prices on a number of products and lets them collect points to turn into vouchers. Read more: We tried Aldi's new £1.19 snack and my son is obsessed With that offer still in place until September 22, it means Morrisons, with a bill of £11.95, is still working out as cheapest of all the six main supermarkets for our basket of basics, which, as well as chicken, includes mince, a two-pint bottle of milk, a loaf of bread, coffee, teabags, butter and beans.
Every week since March 2022, we've compared the price of the basket at Morrisons, Sainsbury's Tesco, Asda, Aldi and Lidl. It was only this April when Morrisons worked out as the most expensive of the lot and in July it was criticised for hiking the price of its cheapest Savers tea bags by 13% in a week, an increase it reversed after a backlash from shoppers.
Aldi, at £12.12, is back to second position this week after rival Lidl, just a penny more at £12.13, increased the price of its butter to £1.79 in line with other retailers.
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