Liza Foreman First, the bad news. A session helping to launch an extended MipJunior on Friday afternoon, underscored just how hard the kids TV business is suffering.
Prefacing a panel discussion on the State of the Kids Entertainment Industry, Challenges & Opportunities, Ampere Analysis’ Cyrine Amor suggested global kids TV commissions were down 48% through August 2023.
That’s a radically more significant decrease than the 11% decline in commissioning seen across all genres for the same period.
U.S. SVOD services and pay TV channels are cutting back most sharply, she said. In the U.S. market, public broadcaster commissions of kids programs were down 8% through August.
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