Michele Bernstein is transitioning out of the Endeavor-owned WME agency to form her own marketing consultancy firm, Michi B, Inc, as part of a long-planned shift toward new opportunities in the ever-changing music business.Endeavor will be Bernstein's first client as part of a long-term agreement with the company and Bernstein will continue to advise current WME client projects under her management.
Bernstein's new company will provide a broad array of marketing and brand consultancy services to artists and companies in the music business."I get asked to do a lot of things that are outside the scope of the agency and this is an opportunity to exercise new parts of my brain on multi-faceted projects," she says.Bernstein had been planning the.
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