Fast Growing Spanish Production Force Mediacrest Brings ‘Fake’ Onto the Market at Series Mania
variety.comAnna Marie de la Fuente At a time when journalists are under attack in many parts of the world and the odious term “fake news” has become part of the global lexicon, Spain’s Mediacrest presents the topical drama series “Fake” at a key event in France-based Series Mania, the invitation-only Spain Pitching Breakfast, on Thursday.Leading the charge is industry vet-producer Gustavo Ferrada (“Klaus,” “Nobody Knows Anybody”), Mediacrest’s executive director of fiction, who joined the fast-rising Spanish production company in January.“Fake” is one of five selected projects from leading Spanish production companies seeking European partners, comprising Fedent España, Friki Films, Onza, Vertice 360 and Mediacrest.
Created in-house by Mediacrest’s deputy head of fiction, Carlos Molinero and senior scriptwriter Nicolás Romero, the Strasbourg-based series of six 52-minute episodes follows a high-powered couple as their once idyllic relationship turns toxic.
She’s a prominent journalist at an influential Spanish newspaper and he works in the European parliament. Pillow talk leads to him occasionally sharing confidential information with her, which she publishes, until one night, he passes on bogus information.
She is immediately fired and in her new incarnation, she becomes a popular figure in the digital media world. All the media noise results in the death of his son, victim of a public lynching, and inadvertently turns him into the new great promise of the party.“When I came to Mediacrest, I found some pretty powerful projects, of which ‘Fake’ was particularly interesting: It questioned the value of truth and lies in a world where passion, power, ambition and revenge do not necessarily benefit from the truth,” Ferrada told.
Read more on variety.com