Eric Jackson Olympic champion Michael Johnson is determined to revive his beloved track and field, which for decades has only managed to capture the U.S.
public’s attention during the Olympics. As reported by our sister site Sportico, Johnson, one of the greatest sprinters of all time, is partnering with Winners Alliance to develop a new track league that aims to better engage existing fans by providing a TV-friendly product to promote the sport’s biggest stars and draw new audiences through unique storytelling.
While details of the league, with a planned debut in 2025, are still being worked out, the goal is to provide the sport with an entity that more closely resembles major U.S.
pro sports leagues. “I love this sport and owe everything I have to this sport,” Johnson said in an interview. “It’s been a shame for me to watch it over the last couple decades since I retired not be able to continue to provide the same amazing moments to people, outside of just the Olympics.” The four-time Olympic gold medalist, who set world records in both the 200 and 400 meters in the 1990s, is collaborating with Winners Alliance to not only create a new entertainment platform but also help track and field athletes commercialize their rights.
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