‘Max’ Is the New Name for Warner Bros. Discovery’s Combined Streaming Offering
thewrap.comoffering a differentiated and high-performing experience for every user across the whole service.At launch, Max will introduce a default kids profile for new subscribers along with accompanying parental controls.
Parents can choose to customize settings and select to limit content for the kids profile byratings: little kids (TV-Y), big kids (TV-Y7, TV-Y7-FV), big kids plus (TV-G, G), preteens (TV-PG/PG), or teens (TV-14, PG-13).
Parents will also have the ability to set individual profile PINs to lock access to their adult profiles, as well as a parent code to lock their children inside of the Max kids experienceThe relaunch comes as the entertainment giant has been undergoing a major restructuring, which it expects to complete by the end of 2024.
WBD estimates the moves, including layoffs and other cost cuts, will result in up to $5.3 billion in restructuring charges before taxes, including up to $3.5 billion in content impairment and development write-offs.In addition to the combined offering, Discovery+ will continue as own separate, lower-priced service.
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