Market Nostalgia, Mip London Scepticism, Premium Telenovelas and Event Non-Fiction: 10 Takeaways from MipTV and Canneseries

variety.com:

MipTV. He was talking about Denmark, evacuated in the series. But the same could be said of delegates at this MipTV. As the final edition rounded its final straits on Wednesday, there was a rush of nostalgia, building in prior days, for an event which had become a fixture in many executives lives attend down the decades, and had served a business purpose. “MipTV has always been a very important market for us in the last 25 years.

We’ve launched there the new spring series. It is sad that they are moving to London,” lamented REinvent’s Helene Auro. “It’s a pity that MipTV ends.

It has a long history,” echoed Andrew Ji-Yong Kim at Korea’s AK Entertainment. This and other takeaways on a calm and eerily emptied last MipTV, which nonetheless spoke volumes about some directions the international TV business is taking: MipTV is Dead, Long Live MipTV Attendance may have dropped by 40% and the weather was certainly a washout.

Yet, despite a noticeably smaller market – the word used repeatedly by attendees was “dead” – the last ever MipTV Cannes was not a damp squib. “It’s been very quiet.