Love Island fans accuse Callum Jones after spotting detail in pics 'soft launching' new girlfriend
ok.co.ukLove Island fans were left unimpressed after Callum Jones and his stunning new girlfriend sneakily announced their romance in a series of cryptic pics yesterday.
The 28-year-old chose to quietly slipped the fact he is dating a model called Myna Amor into a string of snaps - amid shots of boats bobbing about on the ocean and snaps from lads' nights out.
Fans didn't miss the small detail that he was holding hands with a mystery woman or that one of his snaps was her shot from behind in a street on holiday.
She did the same thing, inserting an out-of-focus shot of Callum's back in a string of Instagram pictures she captioned: "Clearing my camera roll out." However, the subtle hints left several of their fans fuming with former scaffolder Callum - famous for dating Molly Marsh for years - accused of "soft launching" his new romance. "Soft launching" is where instead of coming out with a new relationship you gradually introduce a new girlfriend or boyfriend.The phrase comes from marketing and it is often used when launching a new product.
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