Meet the Women Managing Música Mexicana’s Breakout Stars, From Xavi to Yahritza Y Su Esencia and More
Thania Garcia The rise of música Mexicana has been one of the more unexpected movements in the music world: While it was the fastest-growing Latin subgenre of 2023, per research data company Luminate, the genre is centuries old, and rooted in traditional guitar-based melodies that many of música Mexicana’s most promising young artists — including Peso Pluma, Eslabon Armado, Xavi, Ivan Cornejo, Yahritza Y Su Esencia and Conexión Divina — likely first heard coming out of their parents’ stereos. Except for Peso, all of those artists have something else in common, a rarity in regional Mexican music: female managers. The California-based quartet Eslabon Armado, whose smash duet with Peso Pluma, “Ella Baila Sola,” became the first song in the genre’s history to reach the Top 10 of the Billboard Hot 100 (and was Variety’s Hitmakers No.