Lionsgate Ups Adam Frank, Jill Anderson To Lead Transactional Home Entertainment
deadline.comLionsgate has promoted Adam Frank and Jill Anderson to lead worldwide transactional home entertainment as it hit a market share milestone in the business, which includes transactional EST (electronic sell-through), VOD and packaged media.
The company said its 11.9% market share through the first half of calendar 2023 was the studio’s highest for a six-month period, driven by new releases John Wick: Chapter Four, Plane and Sisu; multiplatform releases Alice, Darling, The Old Way and Mindcage; and library titles Knives Out, Django Unchained, Dirty Dancing and Sicario.
Frank, a 12-year veteran of the company, has been promoted to EVP, Global Partner Management, Sales & Distribution, overseeing global transactional digital and packaged media operations and heading up sales, licensing and strategic planning initiatives for the home entertainment group.
He previously served as SVP for the studio’s worldwide transactional EST and VOD business, working on key windowing strategies for Lionsgate’s 50+ multi-platform titles annually in PVOD and day-and-date theatrical/VOD releases, and maximizing home entertainment revenue for its 18,000-title film and television library — including The Hunger Games, John Wick, Saw, Expendables and Now You See Me franchises, Mad Men, La La Land, Knives Out, Wonder and Hacksaw Ridge.
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