Kourtney Kardashian Welcomes Criticism About BooHoo Collab: I’m a ‘Vehicle to Help Make the Change’

usmagazine.com:

Kourtney Kardashian doesn’t regret joining forces with BooHoo. The 44-year-old reality star opened up about the backlash she faced for releasing two collections with the label as the brand’s sustainability ambassador on the Thursday, July 27, episode of The Kardashians.    “A lot of [criticism] fell on me, and I actually love that because I feel like I am in the position to shine a bigger spotlight on this problem,” Kourtney said during a meeting with BooHoo  b rand director Sam Hellisgo.

The conversation took place a few months after Kourtney unveiled her first collection with the company during New York Fashion Week in September 2022.

At the time, fans took issue with Kourtney for working with a fast fashion company. Many called the partnership hypocritical, considering Kourtney prides herself on being environmentally cautious and fast fashion brands spark a lot of ethical concerns. “This is not one person’s problem,” Kourtney said during the Thursday episode. “This is a big problem in the world [and for] the whole fast fashion industry and the whole fashion industry.”  Kourtney continued :  “I feel like I learned so much doing the first collection. … I feel like hearing people’s feedback — as harsh as it might be — [was necessary], which is why I posted.

I would love to learn more. I never said, ‘I am the queen of sustainability and I know it all.’ I would hope that they would see is that the fast fashion industry is the opposite of what you think when you think of sustainability.”    Kourtney went on to explain that shedding light on fast fashion “is the hardest place to start.”  “So, I think it is such an amazing opportunity now beyond my collection — and hopefully as a company — to take all these things