Kim Kardashian’s latest Skims campaign may be her NSFW ad to date. The 42-year-old reality star unveiled a series of images in promotion of the brand’s new Rubbersized Scuba Swim collection on Monday, June 26.
In the steamy snaps, taken by photographer Steven Klein, Kardashian could be seen covered in oil, modeling a black neoprene bikini top paired with matching high-rise bottoms.
The TV personality teamed the sultry look with latex gloves, oversized sunglasses and wet hair. In the campaign images, Kardashian posed on top of a male model as others posed in different pieces of the collection in the background. “Skims has announced the launch of its latest and most provocative swim campaign …The campaign is modern and sexy, providing an unconventional take on swimwear and illustrating how Skims uses fresh marketing to reinvigorate stale categories, challenge stereotypes and generate virality,” the brand explained in an official press release.
Kardashian’s newest Skims capsule comes just days after she revealed that the shapewear label made $500 million in 2022. The Selfish author shared the news in her Time 100’s Most Influential Companies of 2023 cover story, which debuted online on Tuesday, June 20.
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