Kate Middleton launches new Instagram account which shares behind-the-scenes content

ok.co.uk:

Kate Middleton has launched a brand new Instagram account - featuring stunning photographs and behind-the-scenes videos. The new page has been set up for The Royal Foundation Centre for Early Childhood - and will promote the Princess of Wales’ work on early years development - including her new Shaping Us campaign.

Posts on the new account include shots of the 41 year old royal rolling out the initiative in Leeds - along with images of her meeting some of the campaign ambassadors - including former Saturdays singer Rochelle Humes and rapper Professor Green - at the glitzy launch event at Bafta HQ in London.

There are also videos of Princess Kate discussing why the time from pregnancy to the age of five is vital in shaping a child’s future.

In another post, the special claymation video made to support the launch of Shaping Us - which depicts how the development of a young girl from the age of zero to five is shaped by interactions and her environment - can be seen being shown in Piccadilly Circus, central London.The new Instagram page, which has the handle @earlychildhood and so far over 35,000 followers, has been set up to coincide with the launch of Kate's "life’s work" - an ambitious campaign aimed at raising the profile of the early years development of children.The Princess wants the Shaping Us initiative to highlight the significance of the formative years of a child’s life.