Jennifer Lopez Stars in Coach Mother’s Day Campaign: ‘All We Need Is Love’

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Coach has debuted a new campaign for Mother’s Day starring the mother of Hollywood herself (and Coach ambassador) Jennifer Lopez.

The campaign showcases two of the luxury brand’s most popular bags, the Rogue and Tabby, updated for the holiday in spring-friendly pastel colors and floral embellishments, featured in a series of campaign photos and videos directed by Joshua Woods. “Every child that you meet, it’s our nurturing that helps them blossom,” Lopez says in the video, holding Coach’s bestselling Rogue 25 shoulder bag. “But at the end of the day, all we need is love.” Read More: The Best Mother’s Day Gifts for Women in 2023 Lopez’s involvement in the campaign makes perfect sense, considering she’s one of the biggest stars to have incorporated the brand’s covetable Pillow Tabby handbag into her designer wardrobe after helping the brand launch the new style in 2021.

Since then, she’s been pictured with the bold accessory everywhere — from the audience of “Saturday Night Live” to courtside seats at Lakers games.