Amazon is stacking up its unscripted orders. The streaming service has ordered two new nonscripted series; it has ordered a U.S.
version of British format Buy It Now hosted by Curb Your Enthusiasm star JB Smoove and Nick Cannon is hosting holiday event Wish List Games.
Elsewhere, it has added names to Are You Smarter Than a Celebrity?, hosted by Travis Kelce. This comes after the streamer ordered Pop Culture Jeopardy!, a spinoff of the iconic gameshow.
Amazon has largely struggled in the unscripted world and has had few breakouts so is evidently trying to bolster its slate. Buy It Now comes from The Traitors producer Studio Lambert and is based on a Channel 4 daytime format that seasoned and budding entrepreneurs try to win a place in the Buy It Now store featured on both Amazon.com and within the Prime app.
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