The Mipcom international television market — typically the buzziest and most industry-defying event of the year — wrapped without much fuss on Friday.
The virtual-only MIPCOM Online+ had plenty to recommend it — including A-list virtual Q&As with the likes of Netflix co-CEO Ted Sarandos and multi-hyphenate Tyler Perry (this year's MIPCOM Trendsetter award winner)— and there was a steady flow of announcements and deals.
But even the best online market — and organizers Reed Midem set a new high bar with their MIPCOM Online+ platform — can't capture the excitement of an in-person event.
It is clear that the global television business wants to get back to normal — and back to a physical market in Cannes — as soon as possible.
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