Christina Sulebakk Max Emea Digital Platform Strategy Christina Sulebakk Max Emea

International Disruptors: HBO Max EMEA Chief Christina Sulebakk Talks European Rollout, Content Strategy & Why WarnerMedia’s Rich Library Is Streamer’s “Distinct Weapon”

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It’s been a big year for Christina Sulebakk. The esteemed international TV exec was appointed by WarnerMedia to General Manager of HBO Max EMEA in January, giving her oversight of HBO Max in the region as it geared up for its launch and future expansion in various territories.

The move also put her in charge of transitioning prime services such as HBO Nordic and HBO Go into WarnerMedia’s flagship streamer.

Only six months prior to this appointment, Sulebakk had replaced former HBO Europe CEO Hervé Payan to lead the linear networks and streaming services amid WarnerMedia’s exec shakeup last year.“It’s been an emotional rollercoaster, but we’ve planned everything right,” says Sulebakk of the HBO Max EMEA launch, which began the initial phase

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