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India’s Jio Studios Chief Reveals Slate, Strategy: ‘We’ve Hit a Purple Patch, Like Tendulkar Hitting Centuries’ (EXCLUSIVE)

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variety.com

Naman Ramachandran Jio Studios, the content arm of billionaire Mukesh Ambani’s Reliance Industries Limited (RIL), is on a roll with several box office hits in a row.

Almost exactly a year ago, Jio Studios had launched a slate of 100 new films and TV shows. Those efforts have now come to fruition.

2023 saw Marathi-language “Baipan Bhaari Deva” and “Jhimma 2,” Bollywood films, Shah Rukh Khan’s “Dunki” and Vicky Kaushal’s “Zara Hatke Zara Bachke,” and Mithun Chakraborty-starring Bengali-language film “Kabuliwala” become major hits.

2024 has already delivered Bollywood hits “Teri Baaton Mein Aisa Uljha Jiya,” “Article 370” and “Shaitaan,” with Kiran Rao’s 2023 Toronto-playing feminist romp “Laapata Ladies” also scoring in its theatrical release. “We are the only studio to have seven hits in a row.

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