Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
ICE Theaters Scales Up to Meet Global Premium Demand
variety.comBen Croll As global exhibitors look to capitalize on the public’s appetite for four-quadrant blockbusters, many have turned to premium formats as a way to juice premium fees.
Riding this wave of upmarket investment, France’s ICE Theaters has nearly doubled its international reach, opening immersive cinemas across three continents this year alone.The reach should soon extend even further now that ICE Theaters and India’s PVR Cinemas have finalized a deal to open three premium rooms over the next 12 months.This international focus has been a fairly recent development, as ICE Theaters – the export arm of Gallic exhibitor CGR Cinemas – only started rolling out its premium format onto the world stage just three years ago.
Developed in-house and field-tested in France, the company’s premium Immersive Cinema Experience (ICE) is a proprietary design that outfits a row of LED panels on both sides of an auditorium and fills them with bespoke visuals extending the action onscreen. (“It’s like surround sound but for light,” is how an ICE exec describes it.) The theaters are also equipped with Dolby Atmos sound, Laser 4K projection, and either half-or-full recliner seats.
In 2019, the French company began exporting its premium model (offered through revenue share, 0% rate financing, or by a pure sale of equipment to the tune of $525,000) as part of a package that includes both goods and services. “We send all our equipment, and that’s quite a bit,” says ICE Theaters senior VP sales and strategy Guillaume Thomine Desmazures. “Each panel can measure up to [14 x 4 feet].
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