How Two Theater Superfans Became Theater Influencers
variety.comGordon Cox Theater Editor What’s a theater influencer and how do you become one? On the latest episode of “Stagecraft,” Variety’s theater podcast, Kristin Hopkins and Ashley Hufford, two influencers with strong social media presences on Instagram and TikTok, explained how they did it. Listen to this week’s “Stagecraft” podcast below: The first thing to know: They both have day jobs. “I’m not making tons of money from this,” laughed Hufford, who is a video content editor by day. “If I wanted this to be my day job, I should have done something like beauty influencing — something that just has more money involved.
But I picked theater, so that’s where I’m at.” Hopkins, meanwhile, is an entertainment lawyer whose profile got a boost when she appeared on “The Bachelor” in 2020.
For both Hopkins and Hufford, posting about theater on social media was something they were doing anyway. Their days as influencers began when the industry took notice. “After I went on ‘The Bachelor,’ I got a blue check mark.
After that, people started noticing that I was going to the theater and tagging shows,” said Hopkins. “But it was just a natural thing that I was going to be posting about theater anyway.” On the new episode, the two influencers broke down how much time they spend making theater content — a lot! — and revealed how many of their theater tickets they pay for and how many are given to them.
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