How The 2023 Women’s World Cup Drew Record Audiences In U.S. Markets Despite Challenges
deadline.comEngland and Spain will make history Sunday when they go head-to-head in the 2023 Women’s World Cup final, with both teams making their first championship appearances.
No matter who prevails, it’ll be one for the history books. Unfortunately, soccer fans in the U.S. will have to peel themselves out of bed in the wee hours of the morning, since the match is taking place at 6am E.T./3 a.m.
PT. The early morning (or even middle of the night) kickoffs have been one of the bigger challenges that put U.S. markets at a bit of a disadvantage when it came to broadcasting the 2023 Women’s World Cup.
That and the fact that the USA was unexpectedly eliminated in their round of 16 match against Sweden after entering the tournament favored to win their third consecutive title.
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