West London Jem Aswad Bu Thiam Central Cee Britain New York city Columbia rap performer record president rapper Sony Music West London Jem Aswad Bu Thiam Central Cee Britain New York city Columbia

Hotly Tipped U.K. Rapper Central Cee Signs With Columbia Records

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variety.com

Jem Aswad Executive Editor, Music Highly touted British rapper Central Cee has signed a joint venture agreement with Columbia Records in partnership with Sony Music U.K., Variety has confirmed.

Known to fans as “Cench,” the rapper became the first-ever British male rapper to be included in XXL magazine’s influential annual “Freshman Class” list, which was unveiled on Wednesday.

Central Cee will also perform at this week’s 2023 Glastonbury festival, the largest festival in the U.K. The deal was led by Columbia executive vice president Bu Thiam with Central Cee’s manager, Bello.

The fiercely independent rapper was the object of a heated bidding war in recent weeks; while terms of the Columbia deal were not announced, the joint venture suggests that he is likely to retain ownership of his recordings, as he has to date.

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