Patrick Frater Asia Bureau Chief Cinema box office in Hong Kong failed to live up to expectations over the Lunar New Year holidays, even as local films led the chart.
Movie theatre takings between Feb. 9-13 in Hong Kong weighed in at just HK$48.6 million ($6.23 million), according to data provided by Hong Kong Box Office Limited, a joint venture between Motion Picture Industry Association (MPIA) and the Hong Kong Theatres Association.
That was fully 24% below the HK$64 million attained last year. Unlike mainland China, where the official Lunar New Year (aka Chinese New Year) celebrations last for a week, Hong Kong takes three only three days as public holidays.
This year one of them, Saturday, occurred over a weekend, meaning that workplaces were closed only for four days (Friday-Tuesday).
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