HOLLY Willoughby was the BBC’s guest of honour at an awards bash last week as the broadcaster continues to try and tempt her away from ITV.
The ITV star and her husband, telly exec Dan Baldwin, were personally invited to the Variety Club Showbusiness Awards by BBC content boss Charlotte Moore.
Insiders revealed how the broadcaster were keen to deepen their ties with Holly and had her in mind for a handful of upcoming BBC projects.
A source said: “Holly is very much a key target for the BBC and she was their guest at the Variety Club awards. “Holly was wined and dined by Charlotte who is keen to get Holly on board for some of their upcoming big shows. “Her husband Dan is on board and thinks Holly could make great strides at the Beeb.
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