Holly Willoughby and ITV have been left blindsided by Phillip Schofield's emotional statement he released, believing it may have made their situation worse.Phillip and Holly, who have co-presented This Morning together for years, were always said to be good pals off-screen - but their friendship has "cooled off" in recent times.
This led to Phillip issuing a statement in which he revealed that the last few weeks "haven't been easy for either of them" but he was still thankful for Holly's friendship and support.However, sources say that neither Holly nor ITV were aware that Phillip would release the statement - and that it may have made the entire situation more difficult.
An insider told the Mirror: “This Morning’s relationship with its viewers is built on trust, and they have to believe that Holly and Phil’s friendship, and what they’re watching, is real."While there was a bit of noise and speculation about their relationship cooling, it could have easily been ignored.
But by putting this statement out there, he has turned what was a manageable situation into a feeding frenzy. If viewers now no longer believe in the pair, and make their views clear next week, make no mistake, ITV will act."Phil’s position is looking increasingly precarious.
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