The Green Carpet Fashion Awards —the awards show that celebrates innovation in the world of fashion —is going forward this year as a digital experience on Oct.
10 that will include visual FX and augmented reality, along with talent appearing via holograms. The famed La Scala opera house in Milan will serve as home base for the show. “We are mixing techniques,” says Livia Firth, founder of consultancy firm Eco-Age, who works in collaboration with the National Chamber of Italian fashion, the Camera Nazionale della Moda Italiana, in putting on the annual show, “[We’re] recreating a magical world inside La Scala with special effects and augmented reality, inviting presenters to appear via hologram technology and using digital and.
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