Frequent TV Series Cancellations Altering Viewer Behavior, Survey Shows
variety.comJulia MacCary editor Frequent TV show cancellations are starting to change how U.S. viewers decide what to watch. In fact, whether or not the show has concluded has a significant impact on whether people sample it, according to a survey from YouGov.
A quarter of U.S. adults wait for streaming originals’ finale before starting, citing fears over the show’s potential cancellation with an unresolved ending (27%) or because they do not want to wait for the next season after a cliffhanger (24%).
Nearly half (48%) of the participants who said they prefer to wait until the series ends before starting it cited a preference for binge-watching shows.
Moreover, the survey showed that nearly half of Americans (46%) sometimes or always wait for the series finale before they even begin watching the show.
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