Françoise Guyonnet Named Studiocanal CEO Copyrights Group, EVP Kids’ Brands as Euro Powerhouse Drives into Children’s IP
variety.comJohn Hopewell Chief International Correspondent In a significant declaration of large intentions and strategy at Studiocanal, owned by Vivendi’s Canal Plus Group, Françoise Guyonnet has been appointed Studiocanal CEO Copyrights Group and EVP Kids’ Brands as the European production-distribution giant looks to drive powerfully into children’s IP.
Studiocanal described the appointment in a written statement on Thursday as “a confident move for the studio which wishes to accelerate growth in children’s IP.” Copyrights Group is an international intellectual property management agency (brands, licences, derivative products), it added.
The new high-ranking role for Guyonnet at Studiocanal has been announced just two days after it unveiled plans at Brand Licensing Europe (BLE) to produce with Superprod Group and Mercis a CGI series of world famous character “Miffy,” created in 1955 by Dutch author-illustrator Dick Bruna.
Guyonnet said the move underlined “our ambition in the quality franchise space.” Significantly, Guyonnet has served as Studiocanal director of TV series from 2017.
Read more on variety.com