‘Evil Dead Rise’ Bites Off $2.5 Million in Box Office Previews
thewrap.comEvil Dead Rise” has slashed up $2.5 million in Thursday preview grosses as the ultra-gory revival of Sam Raimi’s horror series is projected to open to at least $15 million this weekend.Independent trackers have “Evil Dead Rise” earning an opening weekend of at least $20 million with a slight chance of stretching its opening weekend out to $25 million.
Doing so would match the unadjusted opening weekend of the last “Evil Dead” film released in 2013 by TriStar. While Thursday previews are not always a reliable indicator of weekend performance, “Evil Dead Rise” has earned just below the $2.8 million scored from Thursday previews by Universal/Blumhouse’s “M3GAN” back in January.
That film went on to earn an opening weekend of $30 million. “Evil Dead Rise” hits theaters with strong reviews, posting Rotten Tomatoes scores of 88% critics and 86% audience.
After launching on Thursday evening in around 3,000 theaters, the film will expand to around 3,300 locations on Friday. Meanwhile, Universal/Illumination’s “The Super Mario Bros.
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