By comparison, fellow 2021 Marvel title “Black Widow” opened to $80 million in July after a $39.5 million Friday while “Shang-Chi and the Legend of the Ten Rings” opened to $75.8 million in September after a $29.5 million Friday. “Shang-Chi” was able to blow past industry estimates thanks to a strong Sunday hold, leading into a Monday Labor Day performance that pushed the film to a holiday record $94.6 million 4-day opening.
But while “Shang-Chi” was able to do that thanks to strong reception from critics and audiences, “Eternals” is facing much more mixed reception, hence the lower estimates from industry sources.
Along with a 49% critics score on Rotten Tomatoes, “Eternals” now has a B on CinemaScore, both being the lowest ever for the.
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