William Earl Endeavor has combined the management of its On Location and IMG Events businesses into a single unit led by the On Location management team of president and Jon Lavallee as chief financial officer.Endeavor positioned the consolidation as a natural move given that the two units are involved in very similar operations.
On Location provides luxury hospitality experiences around major sports events including the Super Bowl. IMG’s events wing produces hundreds of sporting events, fashion shows, food festivals, art markets and experiential installations.
The roster includes Frieze LA and NY, the Miami Open, Madrid Open, Taste of London, SailGP, Winter Wonderland, and PBR. In the fall, IMG plans to open Hall des Lumières, a permanent space for digital art experiences in New York, as a partnership with France’s Culturespaces.
Endeavor acquired On Location in January 2020 for about $660 million, according to Bloomberg. The timing was tough, given the looming pandemic shutdowns to come.
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