Disney TV Marketing Chief Shannon Ryan on Working at Unprecedented Scale and ‘Being the Storytellers for Our Storytellers’
variety.comCynthia Littleton Business Editor From “Glee” to “The Golden Bachelor,” “Empire” to “The Dropout,” “Arrested Development” to “Abbott Elementary” and “24” to “9-1-1,” Shannon Ryan has played a critical role in the launch of countless TVseries over the past three decades.
Now president of marketing for Disney Entertainment Television, Ryan oversees marketing, publicity and communications for an unprecedented portfolio of more than 200 active series at any given time across Disney+, Hulu, ABC, Disney Channel, Onyx Collective, Freeform and other platforms.
In recognition of Ryan’s track record at Fox and Mouse House, as well as her commitment to mentorship programs for girls and young women, the executive received Variety’s inaugural Entertainment Marketing Icon Award, which was presented April 24 as part of Variety’s annual Entertainment Marketing Summit presented by Deloitte at the Beverly Hilton.
Ryan credited the strength of Disney’s team and the creative ethos that drives the company’s work across platforms and around the world. “We pride ourselves on being real collaborators and partners with our creators,” Ryan said during her Q&A conversation with Cynthia Littleton, Variety‘s co-editor in chief. “We meet with them early.
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