Samsung TV Plus Expands its Horizons with Sports, Entertainment and Gaming Pacts
variety.comCynthia Littleton Business Editor The Samsung TV Plus platform has logged steady growth as a distribution platform for entertainment and lifestyle content during the past five years.
Now, the South Korean electronics giant is putting a bigger spotlight on the potential of its device-based footprint, which encompasses more than 630 million TV sets, smartphones and other devices sold across 24 countries.
Samsung Ads hosted a NewFronts presentation April 30 in Midtown Manhattan that vividly demonstrated how the company has expanded the horizons of the Samsung TV Plus platform that is built into the operating system of the company’s devices.
The presentation emphasized that Samsung TV sets and smartphones are now portals to a range of video, audio, gaming and data content that plays a huge role in the lives of consumers. “We really took our cue from the viewers and from the consumers of really understanding what they want,” Michael Scott, VP and head of ad sales and operations for Samsung Ads, told Variety. “Once we saw that there was great appetite there, that our hours of viewing went up, we really leaned in and started making some significant investments in partnerships and in original content as well.” At present Samsung TV Plus has more than 50 owned-and-operated channels and it has revenue-sharing deals and other partnerships with thousands of other content owners.
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