Disney Says 2024-25 Upfront Ad Sales Climbed 5% From Prior Year
deadline.comDisney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume.
The news comes more than two months after the media giant’s annual upfronts pitch to advertisers in New York. This year’s event at Javits Center was a decidedly splashier event than last year’s edition, featuring remarks by stars like Ryan Reynolds and Emma Stone and a rare onstage appearance by Disney CEO Bob Iger.
The increase in volume (which reached 10% in streaming) was attributed by the company to the growth and global expansion of the ad tier of Disney+ as well as live sports.
The company also cited momentum from multi-year deals, growth in women’s sports sponsorships, multicultural partnerships and investments from independent agencies.
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