Disney will roll out a single streaming app with programming from ESPN+, Hulu and Disney+ by the end of this year. CEO Bob Iger announced the move during the company’s fiscal second quarter earnings call, describing it as a “logical progression of our DTC offerings.” Disney+, Hulu and ESPN+ will continue to be available as stand-alone services, he noted.
The three have been offered as a discount-priced bundle since 2020, with the combo helping to drive subscriber acquisition across all of the services.
Iger also said the company would be “rationalizing” the output of and investment in streaming content, though he didn’t offer many specific details.
Prices, he said, would also be increasing along with the new initiative. CFO Christine McCarthy said the company would take a $1.5 billion to $1.8 billion impairment charge related to content cuts and other streamlining in the company’s streaming operation.
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