Crown Affair Founder Dianna Cohen on Her Celebrity Loved No Makeup-Makeup Approach to Haircare

etonline.com:

Crown Affair founder Dianna Cohen wants you to have a good hair day every day! The entrepreneur launched her results-driven hair line in 2020, and since then, her brand has become a go-to for Gwyneth Paltrow, Rosie Huntington-Whiteley, Mandy Moore, and Rumer Willis.«I embarked on a mission to build a company that was as performance-driven as a salon brand, but much cleaner, contemporary, and better for your hair health,» she tells ET. «Celebrities, many who have tried hundreds of products, try Crown Affair and fall in love with our simple, high quality, effective approach. … We offer a unique method that can be likened to the concept of no makeup makeup, but for hair,» she adds.

Beyond helping others achieve luscious locks, Cohen also wants to encourage people to make haircare a meditative practice.«We believe that taking care of your hair shouldn't be a chore, but rather a mindful ritual that enriches your daily life,» she explains.Some ways to do this: «If it's a wash day, brush your hair with a dual-bristle nylon and boar bristle before getting into the shower to spread the natural oils from the scalp down to your strands.»After that, fully wet your hair with lukewarm water to get it prepared for a double cleanse. «Apply shampoo primarily to your scalp and massage it gently with your fingertips.

Your strands will get clean as you rinse with lukewarm water. Then repeat, you’ll get more of a lather on the second wash,» Cohen notes.And if you’re looking to get squeaky clean, all you have to do is swap out your shampoo for a scrub. «If your hair has a lot of buildup or if you use a lot of styling products, you can use The Cleansing Scrub in place of The Ritual Shampoo.