Creator Economy Firm TheSoul Publishing Acquires Majority Of YouTuber Money Management Biz Mediacube
deadline.comEXCLUSIVE: TheSoul Publishing is taking a majority stake in fintech biz Mediacube, as looks to cement a role in the center of the growing global creator economy.
Mediacube is a YouTube and Meta partner that offers financial solutions to nearly 10,000 creators in 132 countries, providing them with tools to manage and maximise their earnings on YouTube and Facebook.
The sale of a majority stake in the biz, financial terms of which weren’t disclosed, means it joins digital media and content creator services firm TheSoul’s growing operation.
The news comes two years after TheSoul acquired next-gen talent agency Underscore Talent. “Our vision for TheSoul is rooted in an ecosystem approach,” said CEO Arthur Mamedov. “We make sure we deeply understand the market, its dynamics and all its moving parts.
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