Brian Steinberg Senior TV Editor CBS News is ready to launch a new salvo in TV’s streaming wars. With many of its rivals bolstering their streaming offerings in recent months, CBS News plans to broaden its efforts by debuting a new signature “whip-around” live-streamed program, “CBS News 24/7” that will rely on journalists both from the national news outlet as well as from CBS local stations — and serve as the new name of the broadband outlet.
CBS will also expand current streaming programs led by anchor John Dickerson and the CBS News Washington bureau and launch a 1 a.m.
program called “CBS News Roundup” for late-night viewing. “CBS News 24/7 is a decidedly ambitious evolution of our streaming efforts,” said Wendy McMahon, president and CEO of a unit that comprises CBS News, local stations and syndication, in a statement. “Data backs up our bet on a fresh, timely, and distinctive approach to breaking news and live coverage.
Our audiences crave it, and we’re in the best position to deliver it.” The moves represent some of the most significant from McMahon, who was given sole oversight of CBS News, the company’s stations and its syndication business in August of last year.
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