Can Don Lemon, Megyn Kelly, Tucker Carlson Really Steal Viewers from TV News?
variety.comBrian Steinberg Senior TV Editor Depending on whom you ask, Don Lemon is planting his feet firmly in media’s next frontier.
Or its last one. The former CNN star anchor is the latest in a parade of onetime TV-news personnel to dip their toes into the entrepreneurial waters of digital and social media.
He announced in early January that he would launch “The Don Lemon Show” on X, part of a bid to build a broader media outlet. “Don is extremely passionate about launching his own media company,” says Oren Rosenbaum, partner and head of audio at UTA, which represented Lemon in his deal with the social-media giant. “His first priority is the show, and as that becomes more and more successful, he will build a business around that and become a platform for other voices.” Lemon isn’t alone.
Tucker Carlson, the former Fox News opinion host, is using X for similar goals.The platform also enlisted Tulsi Gabbard, the former Hawaii congresswoman, and sportscaster Jim Rome to launch programming.
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