Cooper Raiff Debut Won SXSW & His ‘Cha Cha Real Smooth’ Is Sundance Buzz Title Now: Will Covid Ever Allow Him To See His Work In A Crowded Theater?
EXCLUSIVE: Cooper Raiff can’t seem to catch a break from Covid. A hyphenate who comes into Sundance with one of the buzziest acquisitions titles in Cha Cha Real Smooth, Raiff is coming off the debut Shithouse — it’s more thoughtful than it sounds — that won the Grand Jury Prize at 2020 SXSW. Unfortunately, it was also the first major festival forced to cancel in-person events by Austin when Covid exploded. Raiff has made another charming confused young man comes of age film that he wrote, directed, produced and starred in. And now has run smack into Covid Delta’s sequel, Omicron. Which means he’ll keep intact his festival streak of being unable to experience his film playing in a crowded theater, a disadvantage since he makes crowd-pleasing films. The film, which stars Raiff, Dakota Johnson, Leslie Mann, Brad Garrett, Vanessa Burghardt and Evan Assante, makes its virtual Sundance debut tomorrow. The hope is that by the time the film gets released, Raiff’s work can be discovered in a theater. “Cooper’s magic is that his vision remained consistent, only deeper because of his interactions with the actors,” said producer Erik Feig, whose Picturehouse co-financed the film with Endeavor Content. “Cooper is a true humanist fully of empathy that is infused in every frame of this film.”