J. Kim Murphy The summer box office isn’t exactly starting with a bang. Universal’s action-romance “The Fall Guy,” starring Ryan Gosling as a Hollywood stuntman courting a rising director played by Emily Blunt, earned $10.4 million from 4,002 locations on its opening day, a figure that includes $3 million and change from preview screenings.
The feature is now projecting a three-day opening of $28 million, which would leave it short of industry projections that had forecast a debut in the low-to-mid 30’s.
It’s not a great result for Universal, which hasn’t succeeded in getting much traction out of Gosling’s red-hot post-“Barbie” media presence and a bunch of rave reviews for the action film out of a buzzy March premiere at SXSW Festival.
With a $130 million production budget, the David Leitch-directed feature doesn’t carry the heavy financial expectations of the summer’s biggest tentpoles, but it’s still got a substantial number to recoup.
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