‘Blade Runner 2049’ Producers Sue “Problematic” Elon Musk & Warner Bros. Discovery Over “Highly Offensive” AI Imagery Used In Tesla Pitch

deadline.com:

David Zaslav must have known linking arms with Elon Musk was going to blow up in his face, right? Well, either way, courtesy of Blade Runner 2049 producers Alcon Entertainment, it’s another day, another lawsuit against the “problematic” Tesla CEO, with Warner Bros.

Discovery thrown in for good measure. Pissed off that their denial of use of imagery from the Harrison Ford and Ryan Gosling-starring sequel in Musk’s October 10 livestreamed Cybercab presentation on the WBD lot was ignored, Alcon are suing the X boss and the Zas-running media giant for copyright infringement. “This was clearly all a bad faith and intentionally malicious gambit by Defendants to make the otherwise stilted and stiff content of the joint WBDI-Tesla event more attractive to the global audience and to misappropriate BR2049’s brand to help sell Teslas,” says the jury trial-seeking complaint filed today in federal court. Read Alcon’s lawsuit against Elon Musk, Tesla & WBD here Alcon asserts that they refused use of footage and imagery from the 2017 Denis Villeneuve helmed flick on October 9, only to learn of an “apparently AI-generated faked image” of a character who looked like Gosling and other such visuals.

During those 11 seconds, Musk tried awkwardly to explain why he was showing the audience a picture of BR2049 when he was supposed to be talking about his new product,” the wide-ranging damages and injunction-seeking filing states. “He really had no credible reason.” Adding to Tesla and WBD’s refusal to abide by the very clear “No” that Alcon say they gave the parties on that association with the South African billionaire and hardcore Donald Trump supporter has “muddied the waters’ for the upcoming Amazon Prime Video BR2049-based Blade Runner