‘Barbie’ looks to rival ‘Oppenheimer’ with special IMAX screenings
nme.comBarbie was already well its way to becoming the highest-grossing film of the year at the domestic box office, but its impressive haul is now set to get even bigger.Warner Bros.
has announced that Greta Gerwig’s satirical comedy will be coming to IMAX screens for one week, starting from September 22. The new release will also feature new, exclusive post-credit footage, selected by Gerwig herself.The IMAX screening plans, which include rollouts in North America and select international territories, were announced by Warner Bros.
executives Jeff Goldstein, president of domestic distribution, and Andrew Cripps, president of international distribution, on Wednesday (August 23).
The statement also included words from Gerwig. “We made Barbie for the big screen, so it’s a thrill to be able to bring it to IMAX, the biggest screen of all,” the director said. “As a special thanks to Barbie fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy.”Goldstein and Cripps added in a joint statement: “If there was one thing missing in this winning Barbie strategy, it was being able to put Greta’s singular vision on premium IMAX screens over the uber-competitive summer corridor.
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