‘Barbie’ Sets Imax Release With New Post-Credits Footage
variety.comJ. Kim Murphy As “Barbie” hones in on becoming the highest-grossing release of the year at the domestic box office, Greta Gerwig’s hot pink comedy is about to get even bigger.
Warner Bros. has set an Imax run for the film, with a limited one-week engagement beginning on Sept. 22. The release will also feature exclusive new post-credits footage selected by the film’s director.
The plans, which include a North American rollout and select international territories, were announced by Warner Bros. execs Jeff Goldstein, president of domestic distribution, and Andrew Cripps, president of international distribution, on Wednesday afternoon.
The statement also included words from Gerwig. “We made ‘Barbie’ for the big screen, so it’s a thrill to be able to bring it to Imax, the biggest screen of all,” Gerwig said. “As a special thanks to ‘Barbie’ fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy.” “If there was one thing missing in this winning ‘Barbie’ strategy, it was being able to put Greta’s singular vision on premium Imax screens over the uber-competitive summer corridor.
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