Banijay Bows Global Accelerator Program to Bolster Female Creators Working on Unscripted Formats
variety.comMarta Balaga Banijay has launched a global accelerator program aimed at supporting female creators developing promising unscripted formats.
The company has also commissioned a first-ever study on women in the non-fiction space. Named Banijay Launch, the competitive program was unveiled at Mipcom by Sharon Levy, Endemol Shine North America CCO and James Townley, Banijay’s CCO of development.
Levy and Townley, who are the driving forces behind the initiative, are launching a global portal for submissions on Tuesday. “We are always looking for the next ‘Survivor,’ for the next ‘Big Brother,'” Levy said. “But every time we hear about studies on women in business, most of them – all of them – are about scripted.
No one has really looked at the non-scripted numbers,” she continued. This is about to change. Banijay will select top three to five finalists who will then be mentored by a local creative to develop their formats.
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