Brian Steinberg Senior TV EditorPepsi says it will stick with the NFL for as long as the league can put games on the field.Pepsi has long been one of the sports giant’s biggest sponsors, so much so that it has become synonymous with the annual halftime show at the Super Bowl.
In pandemic-stricken 2020, however, the beverage giant has had to devise an entirely new marketing blitz.New TV ads that start to air this week show how a Pepsi is an endemic part of football watching, and strive to celebrate the humble football watcher.
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