Brian Steinberg Senior TV EditorHowie Long has long helped Fox viewers understand the ins-and-outs of gridiron play. Now he’s going to encourage them to make a wager on what they might see.Long is the latest Fox Sports personality to take up promotional duties for Fox Bet, the mobile sports-wagering partnership Fox Corporation operates in conjunction with Flutter Entertainment, the parent of the popular online-betting platform FanDuel.
Don’t expect Long to help you make your way through the aforementioned corporate connections. But he will serve as a brand ambassador of sorts, offering sports insights to Fox Bet users.At a time when a wide number of companies are dipping their toes into the facilitation of betting, executives see Long as.
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